About Zeta Global
Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.
Identity and data are the bedrock of marketing ROI. After all, effectively marketing to consumers starts with knowing who they are, what they buy, and what they care about. Zeta's deterministic dataset enables you to recognize your best customers as well as your top prospects across channels and devices. Zeta ID's unique identifiers recognize everyone as an individual—enabling you to deliver the right offer at the right time, every time.
Know the exact moment a consumer is in market for your products and act immediately. While other platforms can take days to forecast customer behavior, Zeta provides AI-powered recommendations in real time based on proprietary signals, market and competitive intelligence, unique deterministic identifiers, and much more.
Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta uses big data, advanced analytics and machine learning to power marketing programs for hundreds of Fortune 1000 and Middle Market brands. Zeta was named one of the 50 most promising private companies by Forbes and one of 10 companies on the planet in two Gartner Magic Quadrant reports.
The Company's highly-rated technology platform competes with Oracle, IBM, Salesforce and Adobe. With over 1,000 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 12 additional offices around the globe.
"So they've (Zeta) been critical in helping us create, you know, centralized, unified customer records to where we have a full 360 view of our customers. We understand not only what media they are engaging with, the actions they take on our website, but then we can track that all the way down to a service work order that's completed into the store and all that gets stored on a customer's record. So it creates a really complete unified customer record of who that person is."
Zeta Global and Litmus
Email Previews
Ensure every email looks perfect before hitting send. With Litmus Email Previews integrated within Zeta Global, you can instantly test your campaigns across popular email clients, catching and fixing issues before you send to deliver flawless brand experiences.
Availability
A Litmus plan is not required for this integration; contact Zeta Global for availability details.