Adobe Journey Optimizer

Adobe Journey Optimizer is a single application to orchestrate personalized interactions between a brand and a consumer, from planned campaigns to dynamic customer journeys, across channels of engagement including, email, websites & web apps, mobile SMS & mobile apps, physical spaces, point of sale, and more.

Built as a native application on Adobe Experience Platform, Adobe Journey Optimizer uniquely combines connected audience/profile data, AI decisioning & automation, and advanced capabilities across channels, to refine every aspect of each brand interaction, in a way that optimizes for customer engagement & defined business goals.

How Litmus Integrates with Adobe Journey Optimizer

Marketers using Litmus and Adobe Journey Optimizer can access real-time previews across 100+ email clients and devices without leaving the email designer.

This enables creators to efficiently review and approve email campaigns, directly improving team collaboration and reducing time spent reviewing and approving emails. Adobe Journey Optimizer users will also have access to additional in-depth Litmus email testing, a robust proof tool for review and approvals, and critical security features, ensuring email success while protecting customer and company data. Additionally, this integration provides Litmus users with access to deeper customer analytics and insights, improving overall email marketing strategy and ROI.

Journey Optimizer and Litmus together provide a holistic customer journey platform for marketers, empowering them to quickly optimize email testing and development processes with consumer privacy still top-of-mind.

Availability

A Litmus Enterprise plan is required to utilize the Litmus integration within Adobe Journey Optimizer.